Was reading this article on how formerly greatest bookstore is doing to improve and accommodate for the future. I’m thrilled to hear they are doing something, because I really enjoy visiting bookstores, and theirs are one of the best. But…
The main question they are focusing on is “how to get more visitors?” – very contemporary and their answer is: by putting stuff other than books on the shelves – games, toys,… All good and well if it works, but I’d rather see two other tactics being employed to make bookstore more appealing.
- give me good coffee and I’ll spend hours browsing around these urban oasis. Bookstores are the quietest, most pleasant environments in a big city, where you can be with yourself. Now if they also spoiled me just a bit… Learn from Bar And Books.
- stop thinking of yourself as a store, bookshop of the future is actually a storefront. Don’t bother with the counters, just let me buy digital editions by using a camera on my smartphone. I would buy many many books if I didn’t have to carry them around and get bad conciseness while waiting in line to pay. Think iTunes, micropayments, cheaper editions, audiobooks bundles…
Basically, what I’m saying is: Leverage the best attributes that amazon can’t copy and build on them. Otherwise We’ll start browsing trough your stores and buy online.
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