I’m reading Steven Johnson‘s latest book: Where good ideas come from. Lot’s of interesting points being made, but I just came across one, that is specially important for entrepreneurs.
Steven describes an experiment done by some social psychologists, who wired science labs with microphones and cameras, to be able to track the entire process of idea creation in vivo, and observe where they occurred.
My first thought was: “it’s going to be the coffee machine” – the conversations in a relaxed mode during a short break and the lightbulb moment seem to make sense. The bookÂ suggestedÂ it will be a lone researcher in his lab, bending over his microscope.
Rather than those two situations, theÂ breakthroughÂ ideas were happening at regular weekly staff meetings. This fact alone is a good enough reason to have them, even if you think your startup is not large enough yet. Just do it, it will pay off.
- Where Good Ideas Come From (avc.com)
- Steven Johnson: Where good ideas come from [Greg Laden’s Blog] (scienceblogs.com)
- Where good ideas come from: Steven Johnson on TED.com (ted.com)
- The Intelligence of Coffee (onemann.blogspot.com)