the wild wild web is not a romantic place, it’s just senseless, and here’s another proof:
Not only are an average of 31% of display ads never even seen , but there’s little to no correlation between the CPMs sites are charging and the value they’re delivering to the advertisers – where value is defined as ads being viewed and delivered to the primary demographic target.
as a geek i’m sad that in a world driven entirely by data and algorithms, well on the way to the promised land of perfection and frictionless and justice, such stories are a normality, rather than anomaly.
- comScore’s Eli Goodman on Innovations in Online Video Measurement (beet.tv)
- comScore Ranks Infolinks Largest Among Top 10 Growing Sites (prweb.com)
- Study: iPhone users rely on Wi-Fi more than Android users (news.cnet.com)
- Kill the CPM: Why It’s Better to Buy Time Than Ad Impressions (adage.com)