ComScore: Value And CPMs Are Out Of Whack

April 12th, 2012 § 0 comments

Onomatopia "Whack" hitting ball. Cre...
Onomatopia "Whack" hitting ball. Cre...

Onomatopia "Whack" hitting ball. Created in Adobe Illustrator by Jeremy Kemp, 2/24/05 (Photo credit: Wikipedia)

the wild wild web is not a romantic place, it’s just senseless, and here’s another proof:

ComScore: Value And CPMs Are Out Of Whack

Not only are an average of 31% of display ads never even seen , but there’s little to no correlation between the CPMs sites are charging and the value they’re delivering to the advertisers – where value is defined as ads being viewed and delivered to the primary demographic target.

via: marketingland.com

as a geek i’m sad that in a world driven entirely by data and algorithms, well on the way to the promised land of perfection and frictionless and justice, such stories are a normality, rather than anomaly.

meh.

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