ComScore: Value And CPMs Are Out Of Whack

April 12th, 2012 Comments Off

Onomatopia "Whack" hitting ball. Cre...
Onomatopia "Whack" hitting ball. Cre...

Onomatopia "Whack" hitting ball. Created in Adobe Illustrator by Jeremy Kemp, 2/24/05 (Photo credit: Wikipedia)

the wild wild web is not a romantic place, it’s just senseless, and here’s another proof:

ComScore: Value And CPMs Are Out Of Whack

Not only are an average of 31% of display ads never even seen , but there’s little to no correlation between the CPMs sites are charging and the value they’re delivering to the advertisers – where value is defined as ads being viewed and delivered to the primary demographic target.

via: marketingland.com

as a geek i’m sad that in a world driven entirely by data and algorithms, well on the way to the promised land of perfection and frictionless and justice, such stories are a normality, rather than anomaly.

meh.

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