interesting article, with one key point: “your klout score might not be accurate measure of pure influence, but it does show if you are socializing your influence” – and by focusing on it, klout is training us all to be more social online.
of course the real reason why ‘socializing influence’ is being popularized, is because it helps the brands and merchants sell more trough their evangelists.
but at the same time, as a collateral damage, i believe making us more social is a significant and positive contribution of several web services these days – they are making us into different, hopefully better, humans of the future.
It’s fashionable to feign indifference to your Klout score, which measures online influence. Some professionals think it’s uncool to seem too interested in their rankings; others believe all you need to worry about is creating good content.
- Gilt Discounts Match Your Klout Score (one37.net)
- Does Klout Score Really Matter? (community.constantcontact.com)
- Has #Klout & Measuring Influence Created A Wave Of #SocialMedia Snobs? (anisesmithmarketing.com)