the economy of wordpress plugins

January 23rd, 2013 § 0 comments § permalink

there is a very interesting discussion going on about the emerging business landscape of wordpress plugins, between Evan Solomon and Pippin Williamson, and even Matt chimed in.

English: Matt Mullenweg during the conference ...

English: Matt Mullenweg during the conference WordCamp in San Francisco CA 5 August 2006 Français : Matt Mullenweg lors de la conférence WordCamp, à San Francisco, le 5 août 2006. Deutsch: Matt Mullenweg während der Konferenz WordCamp in San Francisco, USA am 5. August 2006. (Photo credit: Wikipedia)

they observe correctly, that plugins are becoming real businesses, however they feel that it’s not as serious as the themes business, nor that it ever will be.

while this is probably true if you consider only ‘custom plugin development’ and ‘premium plugin’ models, however there is another significant business model that emerged in the last years, that they are ignoring here.

for us at Zemanta, wordpress plugin has always been a core driver of adoption, and we’ve built a real business around it. but our business is actually software-as-a-service offering built on top of the plugin, rather than the plugin itself. the plugin is essentially a delivery mechanism, that is very efficient because most publishers are using a modular CMS, predominantly WordPress.org. but the real business value lies behind the scenes, in the cloud, where we can afford to process large amount of data.

I see business like ours grow tremendously over the past few years, and I see a lot of WordPress.org plugins being leveraged in this way – to deliver real value for the publishers, and enable diverse business models from utility, advertising and agency work, scale.

WordPress.org has built an impressive ecosystem, it’s tight integration of the CMS with the plugins directory enables SAAS models with almost frictionless infrastructure to customers (auto-updates, integrated discovery, security guidelines), but at the same time it’s sometimes limiting. it’d be great if WordPress.org was more aware of the needs of all constituents.

 

 

Blogging is safe for now

August 27th, 2012 § 0 comments § permalink

 

it seems the debate about the death of blogging just won’t die out, but this post by Tim Bray is a great. I completely agree with everything:

  • that the main reasons for someone to blog are:
    • Money.
    • You love writing.
    • To influence.
    • To entertain.
    • To inform.
  • that people who have always written stuff are mainly those who can’t not to
  • and the following quote sum’s it up:

I don’t know of any way to be influential without deploying some combination of rhetoric and polemic and storyline. And I don’t think you can do that without writing a few hundred words, organized into paragraphs, with a permalink.

 

Global Dashboards of Everything

August 25th, 2012 § 1 comment § permalink

 

Planet example

Planet example (Photo credit: Wikipedia)

 

 

So, everyone is talking about a balloon accident lately, but my Blogspire sent me a version of the report that blew my mind – hungarian project that maps all emergency events on the planet, from major traffic accidents to fly-by-objects.

Here is an example:

 

Vehicle Accident – Europe – Slovenia

EDIS Number: VI-20120823-36303-SVN Date / time: 23/08/2012 14:30:44 [UTC] Event: Vehicle Accident Area: Europe Country: Slovenia State/County: Capital City Location: [About 6 miles south of Ljubljana] Number of Deads: 4 person(s) Number of Injured: 28 person(s) Number of Infected: N/A Number of Missing: N/A Number of Affected:…

via: hisz.rsoe.hu

 

and they have another project, mapping all grobal warming events.

 

Both of them are a great addition to a growing list of real-time global dashboards of differenti aspects of the Planet. I’ve been collecting them for a while now, and it seems it’s time to create a dedicated page for them.

 

 

Please feel free to submit any dashboard you know of that I’ve missed in the comments. 

 

 

 

Does Silicon Valley Have a Public Relations Problem?

August 24th, 2012 § 2 comments § permalink

 

Amazing how we never see opinions like these coming from within Silicon Valley itself.

Does Silicon Valley Have a Public Relations Problem?

Silicon Valley is facing an image problem. Facebook didn’t even leave the Valley to ring the opening bell on its tragic IPO, and that was after spending $1 Billion on Instagram. Meanwhile Zuck’s sister is shooting a “reality” show in San Francisco and calling it… well, reality. Let’s not forget the Angry Birds movie, either.

the media in Silicon Valley needs to stop regurgitating the same stories to the top of Techmeme every day. Secondly, focus on BIG problems – stop saturating the media with acquisitions like Instagram which do nothing to actually change a significant problem in the world. Finally, look to the established giants who are solving the world’s most important problems – from healthcare, to politics, to green energy and education.

 

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.

via: blog.loispaul.com

I agree almost completely, the valley as a business hub is becoming more about efficiently moving pieces of paper, than solving next greatest problem of the world. They are starting to resemble entertainment industry of south California.

One thing that we should see as their achievement and contribution to the world though, are numerous frameworks and recipes for reducing friction in entrepreneurship. Everyone around the world knows about the lean startup now, and it is helping to unleash new talents in other places.

Not sure why I’m remembering Monty Python right now.

 

Future of Advertising Industry Online

August 21st, 2012 § 1 comment § permalink

Last few months we’ve witnessed a birth of an almost whole new industry. Here’s a good summary:

The Entire Advertising Industry Is Shifting To This Strategy

Native monetization is a fast growing form of digital advertising that is changing the complexion of the advertising industry in New York. Native advertising refers to ad strategies ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way.

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.

via: www.businessinsider.com

The Personality Layer

August 20th, 2012 § 0 comments § permalink

 

A Rocher, layer by layer

A Rocher, layer by layer (Photo credit: Wikipedia)

 

I really admire product, technology and design people, who dare to incorporate the findings of psychological science into their work. I deeply believe our whole generation is ignorantly reinventing the wheels all the time.

This is a great article about the layers of great design, where giving the products personality is the final stage.

 

 

The Personality Layer

Do something unexpected and new. Uniqueness Differ from other products in an interesting way . Attention Offer incentives, or offer help even if you’re not obliged to. Attraction We all like attractive people, so build an attractive product. Anticipation Leak something ahead of the launch. Exclusivity Offer something exclusive to a select group.

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.

via: uxdesign.smashingmagazine.com

 

How big is the Web? [data]

August 15th, 2012 § 5 comments § permalink

Tim Berners-Lee: The World Wide Web - Opportun...

Tim Berners-Lee: The World Wide Web

I was curious about the total pageviews of the web. It turns out they are not really tracked anywhere, and that they are easy to estimate, so I did a quick analysis.

First I found two sources for ‘global total pageviews’:

  • Akamai Net Usage Index - amazing real time dashboard of part of this data. They say that every minute 3 million pageviews are spent on news sites, and 10 million on social sites. That’s friggin’ a lot of pageviews! But I wanted to know the grand total, and hopefully get some sense on where the blogs are in the picture.
  • blog post about interpolating this data from Alexa. Nice approach, but a few years old data, so I decided to repeat the process.

Alexa publishes pageviews for every site for free as a % of global pageviews. First thing to do was estimate the grand total, as described in that blog post, by looking at the published data from Wikipedia.

11,600,000,000 / 0.5% = 2320,000,000,000 monthly total pageviews on the Web

… told you it was easy :) but that just means we can dig deeper. Alexa publishes the list of top million sites in a downloadable text file, so I wrote a script to go trough it, scrape Alexa pages for top 10.000 sites and store their individual traffic shares.

» Read the rest of this entry «

piano media’s lessons on geography

June 4th, 2012 § 0 comments § permalink

 

OpenStreetMap Logo

OpenStreetMap Logo (Photo credit: Wikipedia)

I’m amused by the US media’s understanding of European geography / economy:

Slovakia’s news payment system going large in July

Piano Media, the joint web news payment system operating in Slovakia and Slovenia, is preparing to launch in a third, larger market this summer, after recently taking funding for globalisation. “The third country we are launching in July will be much larger than the two we already have combined,…

There is a question mark over whether Piano can replicate even these small numbers outside its own back yard

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.

via: paidcontent.org

… to think that slovenia is slovakia’s backyard, or that they are both the same backyard, is like saying US and Panama are the same backyard.

on the other hand, I’m glad Piano did their tests in these two countries, because now maybe more westerners will actually learn to tell us apart.

programming the web. this time for real. repeat after me: ifttt…

May 31st, 2012 § 0 comments § permalink

ifttt is like programming language of the internet

it’s what bash and perl were for unix,

it’s what ubiquity was for browser

it’s like pipemania and the incredible machine all over again…

If You’re Not Using ifttt, Then You Don’t Like The Internet

San Francisco-based startup ifttt (If This Then That) has built a framework that lets you harness the full potential of the Internet and your web-connected devices. By “listening” to various channels (weather, stock prices, RSS feeds, SMS messages, and many more) ifttt can carry out actions when certain criteria are met.

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.

via: www.businessinsider.com

and the geeks shall change the world… of politics

May 21st, 2012 § 0 comments § permalink

Springfield, Illinois, USA. Barack Obama, his ...

Springfield, Illinois, USA. Barack Obama, his wife Michelle, and daughters. “The Future First Family Waves. Senator Obama’s family was on hand for the announcement, and he invited them on stage to wave to the crowd before he began his speech.” (Photo credit: Wikipedia)

Everyone around the world remembers Obama‘s superb grassroots campaign nostalgically, knowing that something so organized won’t happen anywhere else anytime soon.

Well, now at least we are getting a proper campaign management system:

Joe Green and Jim Gilliam, the founders of a new software platform called NationBuilder, envision a world where any campaign — from local school board to issue-based protest movement, without regard to ideology — could access the same versatile, inexpensive suite of software and instantly have at its fingertips the ability to connect with voters and donors online, a capacity that was supposed to reshape American politics in the age of the Internet, but has yet to be fully realized.

Via The Atlantic

next step? NationDashboard.

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