multi-channel marketing and bad infographics

April 6th, 2012 § Comments Off § permalink

we all like infographics, because they make data and information value central, and then use visual storytelling rather than fancy words. in this act of replacing word compositions, with incredibly stronger visual compositions, we perform two actions:

  1. reduce the message to it’s core. this is always a combination of ‘extended puncline’ and ‘the context’.
  2. amplify the core

as infographics are becoming massively popular, the consequences of performing the first action badly are becoming a problem. it usually happens when the creator of the infographic is biased. here’s a very simple and benign case:

Blogging Better Than Facebook? Why Not BOTH? [Infographic]

I find that a lot of people involved with social media tend to get into discussions about which platform is better with the ultimate goal of eliminating of one platforms they are discussing. This happens often with the Facebook and Google+ debate, with the goal of eliminating Facebook and totally defecting to Google+ or vice versa.

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.

via: anisesmithmarketing.com

good marketing is always multi-channel, with the message adapted to specifics of each channel. yes, you should always do Facebook and Blogging, and probably a few others as well.

the original author of the infographic has noble goal though – to her the blog is the hub of your online life, a point I very much agree with, and a great argument to invest in it. but saying no to all other channels is just madness.

Where Am I?

You are currently browsing entries tagged with Information graphics at Rational Idealist.