Everything you need to know about digital marketing for your business

May 18th, 2012 § Comments Off on Everything you need to know about digital marketing for your business § permalink

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Lot’s of entrepreneurs are struggling with marketing these days. in fact, I hear that marketing and user acquisition is the single largest bottleneck for new startups.

This is truly remarkable step-by-step how-to guide for kickstarting your online marketing. understanding this is bare minimum that every person should know and understand. if you hire a consultant, make sure you know all this, so that you can asses if (s)he knows more.

Starting

If I were a business person looking to understand how to use various digital channel making tools to build up my business, where would I start? What’s the right mix of tools to make this all make sense and work?

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via: www.chrisbrogan.com

Is Social Media Strategy Required or Redundant?

March 26th, 2012 § Comments Off on Is Social Media Strategy Required or Redundant? § permalink

Funny argument going on here:

Is Social Media Strategy Required or Redundant?

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc.

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.

via: www.convinceandconvert.com

I think ‘strategy’ here actually means “I am serious about my content marketing“, and nothing else. And yes, more people should accept that they have to be serious about their content, as it is the only thing that represents them out there these days.

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