time for “Push PR”

April 7th, 2012 § Comments Off § permalink

An Empire of Silly Statistics…A Fake War for P...
An Empire of Silly Statistics…A Fake War for P...

An Empire of Silly Statistics…A Fake War for Public Relations (Photo credit: Marquette University)

Ernest is entirely right – PR companies just don’t get the fact, that we don’t care what they think should interest us – that’s what it means being ‘independent’:

www.ernestbarbaric.com

How PR fails at Blogger OutreachMarch 29, 2012

At some point in the last year or so, someone pegged me as an influential blogger… and then it started. A constant and never-ceasing stream of daily e-mails from various PR companies mindlessly clogging up my inbox.

It does not, however, mean that PR is dead – there clearly is a need for ‘public relations’. the need is actually much larger than it ever was, on both sides – corporate communications as much as on the receiving end – bloggers have to be current and informed, just like journalists had to be.
I believe the solution is in making PR more pushy.
As a writer, I expect the right content to come to me, I don’t want to seek it out. In that sense, I expect it to be pushy, but also highly targeted and personalized. Just like it used to be, back in the days when there was roughly as much PR professionals as there were journalists, and the two crowds well managed eachother.
as the new media grew, keeping up with targeting became impossible, and now they rely on ‘curated’ lists of thousands of bloggers, they never really looked at. I believe that’s where we at Zemanta make a huge difference – I often link PR messages from my posts, because they are recommended to me exactly when I’m writing about the topics they adress, so they actually provide value to me – I would never go look for them otherwise.
Pushy is not spammy, if done right. But there is no way you can do PR right without help from algorithms these days.

Bessemer Launches New Website With Hilarious Press Release

March 28th, 2012 § Comments Off § permalink

What a great use of PR!

Bessemer Launches New Website With Hilarious Press Release

Bessemer Venture Partners has launched a new website, which ordinarily might not be all that newsworthy except that the firm launched the site with an amusing Onion-esque press release which Kent Bennett was kind enough to send over to me last night. More VC firms should consider using a duck mascot as marketing.

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via: bostinno.com

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

March 19th, 2012 § 1 comment § permalink

My Grace Park Photo On Wikipedia
My Grace Park Photo On Wikipedia

My Grace Park Photo On Wikipedia (Photo credit: kk+)

I am surprised, more and more often, by really well written Wikipedia pages for very obscure people and services.

I so far assumed they are written by themselves, or rather a PR professional on their behalf.I just couldn’t believe there is enough people who care about XX to properly maintain that article, and even have it much more elaborate than for instance the one about YY.

Also, my favorite trick to use for content-based pet projects in Slovenia is, to contribute part of the content to an under resourced Wikipedia, and cite the new project as the source. Everybody wins.

So I guess I’m surprised that Wikipedia is not under attack by mercenaries who should know everything about content business. It might be that Wikipedians are such merciless defenders of the shrine, that nobody evil dares to touch it.  ;)

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News Poll: Wikipedia Mostly Unexplored By PR Pros By Bill Miltenberg, PR News There’s been an ongoing debate between leading PR pros and Wikipedia founder Jimmy Wales about PR’s participation in the creation and editing of Wikipedia posts. Wales says that objectivity and transparency is lacking among PR pros, especially within agencies.

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via: www.prnewsonline.com

I think it’s a fascinating topic, and one we will hear more about this year, as the content marketing goes mainstream. What if Wikipedians were paid to edit Wikipedia full time?

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