August 21st, 2012 § § permalink
Last few months we’ve witnessed a birth of an almost whole new industry. Here’s a good summary:
Native monetization is a fast growing form of digital advertising that is changing the complexion of the advertising industry in New York. Native advertising refers to ad strategies ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way.
via: www.businessinsider.com
August 20th, 2012 § Comments Off on The Personality Layer § permalink
A Rocher, layer by layer (Photo credit: Wikipedia)
I really admire product, technology and design people, who dare to incorporate the findings of psychological science into their work. I deeply believe our whole generation is ignorantly reinventing the wheels all the time.
This is a great article about the layers of great design, where giving the products personality is the final stage.
Do something unexpected and new. Uniqueness Differ from other products in an interesting way . Attention Offer incentives, or offer help even if you’re not obliged to. Attraction We all like attractive people, so build an attractive product. Anticipation Leak something ahead of the launch. Exclusivity Offer something exclusive to a select group.
via: uxdesign.smashingmagazine.com
August 15th, 2012 § § permalink
Tim Berners-Lee: The World Wide Web
I was curious about the total pageviews of the web. It turns out they are not really tracked anywhere, and that they are easy to estimate, so I did a quick analysis.
First I found two sources for ‘global total pageviews’:
- Akamai Net Usage Index – amazing real time dashboard of part of this data. They say that every minute 3 million pageviews are spent on news sites, and 10 million on social sites. That’s friggin’ a lot of pageviews! But I wanted to know the grand total, and hopefully get some sense on where the blogs are in the picture.
- blog post about interpolating this data from Alexa. Nice approach, but a few years old data, so I decided to repeat the process.
Alexa publishes pageviews for every site for free as a % of global pageviews. First thing to do was estimate the grand total, as described in that blog post, by looking at the published data from Wikipedia.
11,600,000,000 / 0.5% = 2320,000,000,000 monthly total pageviews on the Web
… told you it was easy 🙂 but that just means we can dig deeper. Alexa publishes the list of top million sites in a downloadable text file, so I wrote a script to go trough it, scrape Alexa pages for top 10.000 sites and store their individual traffic shares.
» Read the rest of this entry «
June 4th, 2012 § Comments Off on piano media’s lessons on geography § permalink
OpenStreetMap Logo (Photo credit: Wikipedia)
I’m amused by the US media’s understanding of European geography / economy:
Piano Media, the joint web news payment system operating in Slovakia and Slovenia, is preparing to launch in a third, larger market this summer, after recently taking funding for globalisation. “The third country we are launching in July will be much larger than the two we already have combined,…
…
There is a question mark over whether Piano can replicate even these small numbers outside its own back yard…
via: paidcontent.org
… to think that slovenia is slovakia’s backyard, or that they are both the same backyard, is like saying US and Panama are the same backyard.
on the other hand, I’m glad Piano did their tests in these two countries, because now maybe more westerners will actually learn to tell us apart.
May 31st, 2012 § Comments Off on programming the web. this time for real. repeat after me: ifttt… § permalink
ifttt is like programming language of the internet
it’s what bash and perl were for unix,
it’s what ubiquity was for browser
it’s like pipemania and the incredible machine all over again…
San Francisco-based startup ifttt (If This Then That) has built a framework that lets you harness the full potential of the Internet and your web-connected devices. By “listening” to various channels (weather, stock prices, RSS feeds, SMS messages, and many more) ifttt can carry out actions when certain criteria are met.
via: www.businessinsider.com
May 21st, 2012 § Comments Off on and the geeks shall change the world… of politics § permalink
Springfield, Illinois, USA. Barack Obama, his wife Michelle, and daughters. “The Future First Family Waves. Senator Obama’s family was on hand for the announcement, and he invited them on stage to wave to the crowd before he began his speech.” (Photo credit: Wikipedia)
Everyone around the world remembers Obama‘s superb grassroots campaign nostalgically, knowing that something so organized won’t happen anywhere else anytime soon.
Well, now at least we are getting a proper campaign management system:
Joe Green and Jim Gilliam, the founders of a new software platform called NationBuilder, envision a world where any campaign — from local school board to issue-based protest movement, without regard to ideology — could access the same versatile, inexpensive suite of software and instantly have at its fingertips the ability to connect with voters and donors online, a capacity that was supposed to reshape American politics in the age of the Internet, but has yet to be fully realized.
Via The Atlantic
next step? NationDashboard.
May 18th, 2012 § Comments Off on Everything you need to know about digital marketing for your business § permalink
Dashboard 1 (Photo credit: Wikipedia)
Lot’s of entrepreneurs are struggling with marketing these days. in fact, I hear that marketing and user acquisition is the single largest bottleneck for new startups.
This is truly remarkable step-by-step how-to guide for kickstarting your online marketing. understanding this is bare minimum that every person should know and understand. if you hire a consultant, make sure you know all this, so that you can asses if (s)he knows more.
If I were a business person looking to understand how to use various digital channel making tools to build up my business, where would I start? What’s the right mix of tools to make this all make sense and work?
via: www.chrisbrogan.com
May 16th, 2012 § § permalink
Groucho Marx & anonymous blogging (Photo credit: Wikipedia)
I’m late to the game, probably everyone knows already, but for the record:
Life just got a little easier for bloggers who use TypePad. The hosted blogging platform announced that it is integrating Zemanta’s content recommendation tools into its service, which suggests links to related stories from across the Web. Zemanta also generates in-text links to related information.
via: www.readwriteweb.com
… when we started 5 years ago, we had a list of most relevant blogging platforms of all times. now all of them are our partners 🙂 it feels empowering and inspiring to make dreams happen, but you have to remind yourself of that achievement, because when you reach them, you have other dream already.
May 12th, 2012 § § permalink
Information explosion (Photo credit: Emilie Ogez)
Sanebox, this is a startup i really like, because they make my inbox managable. they are for email, what evernote is for notes. they just get it.
Calling email overload “a crisis in communication”, TechCrunch Founder Michael Arrington issued a challenge back in 2008: “Someone needs to create a new technology that allows us to enjoy our life but not miss important messages.
via: techcrunch.com
basically, it’s just a ‘priority inbox’ that actually works – they classify less important emails correctly, and they send me a summary at the end of the day. it turns out, most of unimportant stuff is just spam, or automated reminders that I can just glance over and forget.
simple concept, that makes all of us a bit more productive – how much does the planet gain, if we all save 30 mins each day?
May 11th, 2012 § Comments Off on tower of babel emerging – auto-translated gmails § permalink
finally! this is so incredibly important for the global society!
not only it is possible to read anything by auto-translating web pages, now anyone will be able to communicate to anyone else. next step – transparent translations of IM and phone call in real time!
Now, you would be able to comprehend emails you receive in other languages. Google has just announced that it would be rolling out the automatic translation feature in Gmail over the next few days. “Over the next few days, everyone who uses Gmail will be getting the convenience of translation added to their email,” Jeff Chin, Product Manager,…
via: www.buzzom.com
