Last few months we’ve witnessed a birth of an almost whole new industry. Here’s a good summary:
The Entire Advertising Industry Is Shifting To This Strategy
Native monetization is a fast growing form of digital advertising that is changing the complexion of the advertising industry in New York. Native advertising refers to ad strategies ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way.
Related articles
- How Marketers are Shifting to Owned Media to Drive Impact (contentmarketinginstitute.com)
- A Framework For The $10B+ Native Advertising Market (techcrunch.com)
- YouTube’s “TruView” and Legacy Media’s Resistance to Change (awordfromoursponsor.wordpress.com)