Last few months we’ve witnessed a birth of an almost whole new industry. Here’s a good summary:
Native monetization is a fast growing form of digital advertising that is changing the complexion of the advertising industry in New York. Native advertising refers to ad strategies ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way.
via: www.businessinsider.com
An Empire of Silly Statistics…A Fake War for Public Relations (Photo credit: Marquette University)
Ernest is entirely right – PR companies just don’t get the fact, that we don’t care what they think should interest us – that’s what it means being ‘independent’:
www.ernestbarbaric.com
At some point in the last year or so, someone pegged me as an influential blogger… and then it started. A constant and never-ceasing stream of daily e-mails from various PR companies mindlessly clogging up my inbox.
It does not, however, mean that PR is dead – there clearly is a need for ‘public relations’. the need is actually much larger than it ever was, on both sides –
corporate communications as much as on the receiving end – bloggers have to be current and informed, just like journalists had to be.
I believe the solution is in making PR more pushy.
As a writer, I expect the right content to come to me, I don’t want to seek it out. In that sense, I expect it to be pushy, but also highly targeted and personalized. Just like it used to be, back in the days when there was roughly as much PR professionals as there were journalists, and the two crowds well managed eachother.
as the new media grew, keeping up with targeting became impossible, and now they rely on ‘curated’ lists of thousands of bloggers, they never really looked at. I believe that’s where we at
Zemanta make a huge difference – I often link PR messages from my posts, because they are recommended to me exactly when I’m writing about the topics they adress, so they actually provide value to me – I would never go look for them otherwise.
Pushy is not spammy, if done right. But there is no way you can do PR right without help from algorithms these days.
Funny argument going on here:
I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc.
via: www.convinceandconvert.com
I think ‘strategy’ here actually means “I am serious about my content marketing“, and nothing else. And yes, more people should accept that they have to be serious about their content, as it is the only thing that represents them out there these days.
