Future of Advertising Industry Online

August 21st, 2012 § 1 comment § permalink

Last few months we’ve witnessed a birth of an almost whole new industry. Here’s a good summary:

The Entire Advertising Industry Is Shifting To This Strategy

Native monetization is a fast growing form of digital advertising that is changing the complexion of the advertising industry in New York. Native advertising refers to ad strategies ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way.

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via: www.businessinsider.com

For Tech Start-Ups, New York Has Increasing Allure

June 6th, 2012 § Comments Off on For Tech Start-Ups, New York Has Increasing Allure § permalink

English: I took photo of CNN building in New Y...

English: I took photo of CNN building in New York City with Canon camera. (Photo credit: Wikipedia)

this article is the most accurate description of New York as a tech hub:

For Tech Start-Ups, New York Has Increasing Allure

Enlarge This Image Chester Higgins Jr./The New York Times Doug Imbruce, the founder of Qwiki, an interactive video start-up, recently decided to move his company back to New York. Chester Higgins Jr./The New York Times Employees of Qwiki, located on Spring Street in SoHo.

via: www.nytimes.com

in a nutshell, the takeaways are:

  • partners: “Many new start-ups benefit from proximity to the media, advertising and fashion industries, New York’s strengths.”
  • financing: “The number of venture capital deals in the city has risen 32 percent since 2007, while the figures for other areas, including the Valley, have dropped.”
  • it’s the greatest city on the planet: “he did not have to rely on hiring New York-based engineers. Instead, he found them elsewhere and convinced them to move.”
  • it’s a hipsterville: “Those at start-ups in New York repeatedly mention the intimacy of the relatively small but tight-knit industry here — in fact, they may be the only people who say they moved to New York because they liked its small-town vibe.”
  • keeps you humble: “In New York, no one’s ever heard of Quora,” “In New York, it keeps you humble that you walk out and there’s the CNN building.”
  • it’s rational: “I don’t like New York,” he said. “I just think it’s the best place for my business.”

… excuse all the quotes this time, they are by various people from the same article.


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