A Rocher, layer by layer (Photo credit: Wikipedia)
I really admire product, technology and design people, who dare to incorporate the findings of psychological science into their work. I deeply believe our whole generation is ignorantly reinventing the wheels all the time.
This is a great article about the layers of great design, where giving the products personality is the final stage.
The Personality Layer
Do something unexpected and new. Uniqueness Differ from other products in an interesting way . Attention Offer incentives, or offer help even if you’re not obliged to. Attraction We all like attractive people, so build an attractive product. Anticipation Leak something ahead of the launch. Exclusivity Offer something exclusive to a select group.
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