Future of Advertising Industry Online

August 21st, 2012 § 1 comment § permalink

Last few months we’ve witnessed a birth of an almost whole new industry. Here’s a good summary:

The Entire Advertising Industry Is Shifting To This Strategy

Native monetization is a fast growing form of digital advertising that is changing the complexion of the advertising industry in New York. Native advertising refers to ad strategies ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way.

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.

via: www.businessinsider.com

People Aren’t Smart Enough for Democracy to Flourish, Scientists Say – Yahoo! News

March 2nd, 2012 § 1 comment § permalink

Betonwerksteinskulptur "Lehrer-Student&qu...

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now this is just stupid:

As a result, no amount of information or facts about political candidates can override the inherent inability of many voters to accurately evaluate them. On top of that, “very smart ideas are going to be hard for people to adopt, because most people don’t have the sophistication to recognize how good an idea is,”


my favorite primary school teacher once told us: “if you really understand the subject, you are able to explain it to anyone and at their level.” it has proven to me to be true over and over again in my life.

so all this ‘study’ might be saying, is that our beloved politicians are not smart enough to explain their ‘good ideas’. which is exactly why we need to replace them with a more directly democratic, hopefully crowd-sourced system.

if you simply assume that the current election systems are perfectly ‘democratic’, and you don’t like the result, that doesn’t mean that the voters are stupid, but that the system promotes other ‘qualities’ that good ideas.


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Google May Be Replacing Content as King

February 8th, 2012 § Comments Off on Google May Be Replacing Content as King § permalink

ANTARCTICA - FEBRUARY 15:  The Koru Memorial s...

Image by Getty Images via @daylife

Google May Be Replacing Content as King


While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net.

via: logicpath.com

I disagree with this article’s intention – the guys frustration is that obsolete sites will suffer even if they have good content – well, guess what, good content is King, but if you put it in a wooden box and ship it to Antarctica, it won’t do much for you either.

If you have good content, you should care about it and make sure it get’s treated well – with modern CMS like WordPress at least, with space to breathe, rather than hidden behind tons of advertising.

Content is King, because people want content. Google might be the first minister, but he is a mere mortal.

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