Slovenian Startups: it’s personal

August 18th, 2012 Comments Off

 

Roughly three quarters of the webpages of Slovenian startups don’t say who the founders are. Not on the front page, not on the about page, nowhere. Most of the list the tax ID numbers and official address of the company, but not the names of the people running it.

This is a catastrophe! Are you trying to hide your head in the sand until the success ‘happens’, and only after that will you collect the credit? The founding fathers of America wrote their names on the Constitution, before it was a success.

Every young company has two major challenges when it comes to public communication:

  1. how do I tell enough people we exist?
  2. how do I make them trust us with their money?

The best answer to the first one is – go out of the office and talk to people on events and in their native environment. It’s also a great way to get to know your core audience inside-out.

But for the trust issue, the absolutely best remedy is for the founders to be put up front, essentially saying loud and clear: “Trust Me”. Don’t just trust the words I’ve written (they are wrong), don’t trust the design (it’s bad), don’t trust what you heard on the street about us (it was probably wrong), trust ME, I believe in what we are doing, I believe we are changing the world into a better place, and should something bad happen, I will feel ashamed to death.

So startup founders, please, write your names everywhere you can and be proud of it. There is no other way your startups will succeed.

 

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