Rational Idealist

Last few months we’ve witnessed a birth of an almost whole new industry. Here’s a good summary:

The Entire Advertising Industry Is Shifting To This Strategy

Native monetization is a fast growing form of digital advertising that is changing the complexion of the advertising industry in New York. Native advertising refers to ad strategies ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way.

via: www.businessinsider.com

Related articles

• How Marketers are Shifting to Owned Media to Drive Impact (contentmarketinginstitute.com)
• A Framework For The $10B+ Native Advertising Market (techcrunch.com)
• YouTube’s “TruView” and Legacy Media’s Resistance to Change (awordfromoursponsor.wordpress.com)

Onomatopia "Whack" hitting ball. Created in Adobe Illustrator by Jeremy Kemp, 2/24/05 (Photo credit: Wikipedia)

the wild wild web is not a romantic place, it’s just senseless, and here’s another proof:

ComScore: Value And CPMs Are Out Of Whack

Not only are an average of 31% of display ads never even seen , but there’s little to no correlation between the CPMs sites are charging and the value they’re delivering to the advertisers – where value is defined as ads being viewed and delivered to the primary demographic target.

via: marketingland.com

as a geek i’m sad that in a world driven entirely by data and algorithms, well on the way to the promised land of perfection and frictionless and justice, such stories are a normality, rather than anomaly.

meh.

Related articles

• comScore’s Eli Goodman on Innovations in Online Video Measurement (beet.tv)
• comScore Ranks Infolinks Largest Among Top 10 Growing Sites (prweb.com)
• Study: iPhone users rely on Wi-Fi more than Android users (news.cnet.com)
• Kill the CPM: Why It’s Better to Buy Time Than Ad Impressions (adage.com)